Ciotola mia

Web Design
Project Overview
The problem
Owners can’t find or have difficulty finding food for their pets’ problems. The pet food formulas on the market are too homogeneous, and in fact each animal has its own problems and the food formulas available are difficult to meet their specific needs.

The goal
A service that provides maximum freedom for owners to customize a unique formula for their pets. Meet the needs of pets that require, for example, rich protein, hypoallergenic ingredients, and vitamin enrichment.



My Contributions
This is a personal project, during the project, my responsibilities are: Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Ciotola mia is a pet food brand that aims to provide a service that can customize food for dogs or cats. Through this app, pet owners can customize a food package that is exclusive to their animal’s needs and preferences.
To use the service, users need to first create a profile for their pet, which contains the pet's name, gender, weight and some other health information.
Users need to first create a profile for their pet, which contains the pet's name, gender, weight and some other health information.
After that, users can follow the pop-up prompts to start matching ingredients for their pets. There is a fixed ratio of ingredients, but each ingredient has a different price and function, so users can choose ingredients based on their own experience, or on the advice of their vet or pet nutritionist.

Introduction